As Hallyu (the Korean Wave) captivates the world, with over 200 million fans, Korea’s global image is soaring through its music, dramas, and films. However, a gap between this pop culture-driven image and Korea’s reality could foster misunderstandings or even anti-Korean sentiment.

To bridge this gap, VANK is launching a campaign to align Korea’s elevated image with its authentic identity by appointing independence activist Ahn Chang-ho as an honorary global ambassador. Ahn, who tirelessly worked to improve Korea’s reputation abroad 100 years ago, exemplified the values of diligence, integrity, and national pride.

While in the U.S., Ahn not only helped Korean immigrants find jobs in orange farms but also led by example, believing even small acts, like picking oranges diligently, could reshape Korea’s image. His efforts inspired others, transforming perceptions of Koreans in America.

Through this campaign, VANK aims to introduce Ahn’s legacy to both Koreans and global Hallyu fans, highlighting his role in shaping Korea’s national image. By revisiting his story, Koreans today can embody his spirit to build a more unified, attractive, and approachable Korea.

Join us in honoring Ahn Chang-ho and sharing his legacy with the world!