Q. Please introduce yourself.
Hello, my name is Ji-hye Kim, and I am a youth researcher at VANK. Since I was in the second year of middle school, I have been actively participating in VANK’s activities, which sparked my deep interest in promoting Korea to the world. Witnessing historical facts about Korea being misrepresented or distorted globally, I realized the importance of providing accurate information and fostering cultural exchange.
Through these experiences, I began working with VANK, where I truly came to understand how vital it is to correct misconceptions and spread awareness about Korea. As a youth researcher at VANK, I am eager to draw upon my past experiences to plan and execute even more impactful activities moving forward.
Q. Your Projects / Campaigns at VANK?
At VANK, I primarily focus on investigating cases of historical distortions about Korea generated by AI systems and leading campaigns to address these issues. I have examined instances where generative AI systems produce inaccurate information about Korean history, as well as how such misinformation spreads. Through related campaign activities, I work actively to correct these inaccuracies and ensure that accurate information is widely disseminated.
In addition, I am involved in researching cases of Korean historical distortions appearing in international academic journals. For instance, some global journals still refer to the East Sea as the ‘Sea of Japan.’ To address this, I am conducting correctional efforts and developing projects to raise awareness about this issue.
Q. What aspect of Korean history / culture would you like to tell Korea and the world while being an intern at VANK?
I am originally from Jeju Island, and I place great importance on the history, culture, and pride of being a Jeju resident. Jeju is far more than just a tourist destination—it is a place rich in historical background and unique cultural heritage.
The traditional culture and history of Jeju, especially the Jeju dialect and the haenyeo (women divers) culture, are invaluable cultural assets that are gradually fading away. I am deeply committed to exploring ways to promote and preserve Jeju’s distinctive cultural heritage, not only across Korea but also on a global scale.
Q. What would you like to say to fellow students who are thinking of applying for an internship experience at VANK?
Those with prior experience at VANK are likely to have a better understanding of the organization’s work and excel in their roles. While some may initially feel unsure about what to do at VANK, the organization offers numerous opportunities to design and implement projects based on your interests. This means you can create and lead initiatives that align with your passions.
Additionally, since VANK brings together individuals from diverse backgrounds, it provides a unique chance to build global networks and enhance your collaboration skills. I encourage all of you to bring your enthusiasm and freely pursue the projects you’re passionate about while at VANK!
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Hello! My name is Ji-hye Kim, and from September 2024 to February 2025, I had the incredible opportunity to serve as a youth researcher at VANK. 😊
As my journey comes to an end, I wanted to take a moment to reflect on the experiences, projects, and lessons learned over the past six months.
How I First Joined VANK
I first discovered VANK in 2016 when I was a middle school student. While studying my ethics textbook, I came across a brief mention of the organization as a civilian group dedicated to promoting Korea globally.
Curious, I did some research at home and was amazed by the impactful work VANK had done. That same year, I applied to become a Global Dokdo Ambassador, which led me to fly alone from Jeju to Seoul to attend the training ceremony—an experience I will never forget!
Since then, I have stayed engaged with VANK, participating in docent activities for the National Brand Up Exhibition in 2017 and 2022. So, when I saw the opportunity to apply for the VANK Youth Researcher Program in my senior year of university, I didn’t hesitate to join. My journey with VANK, which began in 2015, is still going strong in 2025! 😆
What I Did in September
In September, I focused on uploading petitions to Woollim, a domestic policy proposal platform, and Bridge Asia, a global petition platform.
To maximize engagement, we designed VANK Attention card news for Instagram, highlighting important petitions.
One of the most exciting moments was collaborating with fellow researchers to draft a petition regarding the Gwanghwamun Hangeul signboard issue, working alongside Seung-hyun and Hye-seung!
What I Did in October
October was filled with meaningful events, including various seminars and MOU signings.
One of the highlights was the Global Taekkyeon Promotion Strategy Seminar with the Korean Taekkyeon Association. They generously provided each of us with personalized Taekkyeon uniforms and certificates—an unforgettable gesture! 🥋
Additionally, we identified AI-generated misinformation regarding Korean culture, such as incorrect information about Hanbok and Kimchi in ChatGPT and Copilot.
This led to the development of a campaign addressing China’s unauthorized cultural claims, particularly concerning traditional Korean crafts like Kimchi-making and Gayageum craftsmanship. Our findings were published in petitions, press releases, and VANK Attention card news.
What I Did in November
In November, I contributed to expanding K-WAVE, VANK’s global platform connecting 200 million Hallyu fans to Korean culture.
We launched a new K-LOCATION section, not just listing filming sites but integrating them with Google Maps to provide a real-time, immersive experience. This project emphasized locations tied to Korea’s traditional heritage, such as royal palaces.
We also collaborated with the Korean Taekkyeon Association, Korea Taekkyeon Federation, and the Korea Heritage Service, producing Instagram stickers related to Taekkyeon and palace culture. 🎵
What I Did in December
December was packed with exciting events!
- On Christmas Eve, we wrapped gifts for VANK donors—feeling like Santa Claus! 🎁
- On December 26, we hosted a Global Korea Strategy Forum at the National Assembly, focusing on AI-driven historical distortions. VANK’s first official event at the National Assembly! 🎤
Thanks to VANK, I also had the opportunity to film a lecture for the Global Korea Ambassadors program, sharing my knowledge and experiences.
What I Did in January
As 2025 marks the 80th anniversary of Korea’s liberation, VANK launched the Independence Activists’ Path Campaign, developing tourism courses tracing the footsteps of Korean independence heroes.
Additionally, we ran an Instagram campaign connecting International Holocaust Remembrance Day (January 27) with Japan’s wartime sexual slavery issue, emphasizing universal human rights and peace.
What I Did in February
February arrived quicker than I expected, marking my final month as a youth researcher.
A highlight was collaborating with UNESCO’s Asia-Pacific Intangible Heritage Center, an unforgettable first experience working with an international organization! 🌏
We also exposed historical distortions by China’s AI, DeepSeek AI, through investigative reports. Meanwhile, I helped develop a new website showcasing VANK’s global campaigns for the 80th Anniversary of the Liberation of Korea in 2025.