The Korea Heritage Service, led by Choi Eung-chon, is partnering with Cyber Diplomacy Organization VANK, headed by Park Ki-tae, to launch a global campaign promoting Korea’s five traditional holidays, which are now recognized as intangible cultural heritage (as of December 18, 2023).
The campaign aims to celebrate these holidays—Seollal, Daeboreum, Hansik, Dano, Chuseok, and Dongji—by creating and distributing bilingual (Korean and English) posters through social media platforms. The posters highlight the cultural significance and traditional practices associated with each holiday, such as the food of Seollal, the rituals of Hansik, the games of Dano, the activities of Chuseok, and the features of Dongji.
The posters, available for download on VANK’s website and Instagram, provide visual and textual information about the unique characteristics of each holiday. Anyone interested in sharing the value of Korea’s intangible heritage can freely use and post these materials on their social media.
The Korea Heritage Service plans to continue collaborating with VANK to expand global awareness of Korea’s intangible heritage through various promotional activities.