On February 5, 2025, VANK and UNESCO ICHCAP hosted a seminar in Seoul to discuss global promotional strategies for safeguarding Asia-Pacific intangible heritage. The event, held at the Korea Culture Foundation conference room, explored collaborative ideas to utilize the global Hallyu wave in heritage preservation.

Kwon So-young introduced key initiatives such as the “Korea PR Ambassador Program,” “Woollim” (National Policy Platform), and “Yeollim” (Policy Communication Platform), highlighting VANK’s collaboration with major institutions like the Ministry of Foreign Affairs and the Korea Heritage Service. She emphasized efforts to position Korea as “Asia’s Hub” and a global cultural leader.

Seong Hye-seung proposed the “Correct Naming of Asia-Pacific Intangible Heritage” campaign, pointing out limited Korean-language accessibility for such heritage information. She suggested using VANK’s prior experience in preserving Korean heritage terminology to enhance recognition of Asia-Pacific heritage worldwide. Seong also advocated for leveraging the “Yeollim” platform to bridge policy gaps and improve public engagement.

Kim Ji-hye proposed creating Instagram stickers featuring traditional heritage symbols to make intangible heritage more accessible. She noted VANK’s past success in generating over 200 million views with digital content and emphasized social media’s power in cultural promotion.

Koo Seung-hyun introduced the “Global Asia-Pacific Intangible Heritage Ambassador Program,” highlighting the need to protect disappearing traditions. He stressed that youth participation in digital diplomacy can enhance cultural identity and foster international respect for diversity.

Youth researchers from Indonesia also shared ideas. Alex suggested a heritage-focused hackathon and podcast series to encourage knowledge sharing across Asia-Pacific nations, while Monica recommended forming partnerships with travel agencies to develop experiential heritage tours, citing her firsthand experience with Korea’s kimchi-making programs.

Concluding the seminar, Park Ki-tae, Head of VANK, affirmed, “Though we are not an international organization, we aim to serve as a bridge connecting the world to Asia-Pacific intangible heritage.” He expressed confidence that the “Yeollim” platform’s launch in March would significantly amplify UNESCO ICHCAP’s outreach.

Kim Ji-sung, Director-General of UNESCO ICHCAP, praised VANK’s innovative approach, stating, “Collaborations like these are crucial in preserving and promoting intangible heritage in an increasingly digital world.”

As VANK and UNESCO ICHCAP strengthen their partnership, this seminar marks a step toward global awareness and preservation of Asia-Pacific’s rich intangible heritage.